The Reputation Kylie Jenner Has On Social Media
The influence celebrities have on social media should not be undervalued. This can be attributed to the number of followers they have on these platforms. For example, Kylie Jenner tweet against Snapchat, facilitated losses that amounted to billions of dollars in a period of one month. Without knowing whether it was a calculated move, Thousands of people liked the post.As Stated below, Kylie Jenner uses her social media marketing power in the following ways.
She uses the influence by promoting products or companies.Before Kylie posted her tweet, Snapchat was actually making billions of losses on that investors had not realised. Snapchat was losing billions in advance even before Jenner’s post only that the investors failed to notice.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Thus her tweet only brought the matter into light. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users. Hiring these celebrities will, therefore, bring more users.
Jenner’s achievement in cosmetics business is also another way she uses her marketing power.Based on reports from US Presort, a large percentage of consumers research on a product online before making a decision to trust the company. However, in cases where a celebrity is behind a particular product, people especially fans will be compelled to use that brand hence leading to its success. Hence Jenner’s make up trademark name achieved millions in a period of not more than two years. With such celebrities like Kylie Jenner advertising, a product would make their fans and other consumers to use that particular product. Jenner’s achievements in cosmetics can be associated with the way they are produced in limited number for the early cosmetics line. The Forbes fame she acquired encouraged her to the opening up of the cosmetics business.
Kylie uses her marketing power as a businesswoman and a mother to prove women can also be achievers. To Jenner since her childhood, the idea of being a successful businesswoman was unsound and such women seemed incapable to raise a family.She Therefore uses her social media success to prove this stereotype wrong.Jenner Uses her cosmetics business to make brands that target mothers because she will be one too. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.